Users and organizations should expect a sharp rise in phishing activity in the coming weeks as cybercriminals take advantage of the holiday shopping rush, according to a recent report from Zimperium. The findings show that mobile phishing attacks increase by as much as four times during the festive season, with many campaigns posing as trusted brands and popular online marketplaces such as Amazon and eBay.
However, these attacks extend far beyond simple retail impersonation. Zimperium’s researchers explain that holiday-themed phishing campaigns are strategically designed to exploit the entire consumer supply chain. Instead of only targeting well-known shopping platforms, attackers also imitate payment processors, digital wallets, and logistics companies. This creates a highly convincing and continuous illusion of legitimacy that follows users from checkout to delivery.
By pretending to be trusted intermediaries such as payment gateways or shipping providers, attackers are able to intercept sensitive information at multiple points in a transaction. This includes login credentials, payment details, and delivery confirmations. This multi-stage method is particularly effective during peak shopping periods, as users are more likely to trust messages from these services and less likely to scrutinize them carefully.
The impact of these attacks is not limited to individual consumers. In many cases, they serve as an entry point into corporate environments. Zimperium warns that employees who receive fraudulent brand or shipping messages on personal or work-enabled devices (BYOD or COPE) may unintentionally expose their single sign-on (SSO) credentials or install malicious software on their devices. This creates a bridge between personal and corporate systems, putting entire organizations at risk.
Ultimately, mobile phishing threats go beyond compromising individual users. They can open direct pathways into enterprise networks, enabling attackers to carry out financial fraud, steal sensitive data, or infiltrate supply chain communications through vendor and logistics impersonation.
This is why organizations are increasingly turning to solutions that strengthen human risk management. KnowBe4 empowers employees to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, the KnowBe4 HRM+ platform helps build a strong security culture and significantly reduces human-related cyber risks.
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DT Asia began in 2007 with a clear mission to build the market entry for various pioneering IT security solutions from the US, Europe and Israel.
Today, DT Asia is a regional, value-added distributor of cybersecurity solutions providing cutting-edge technologies to key government organisations and top private sector clients including global banks and Fortune 500 companies. We have offices and partners around the Asia Pacific to better understand the markets and deliver localised solutions.
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